Rui Faria

UX/UI & Web Designer

Design that thinks before It looks

Stop designing without purpose.
No more design that confuses visitors.
Designed around user intent so people know exactly where to click next.

Projects
Fixed-price estimate
Clear milestones & timelines
Collaborative process

Your website should be more than a URL
don’t lose clients to bad UX.

What if your first impression isn’t memorable?
What if friction kills interest?
What if the right people never see your real value?
We take the time to understand your vision and turn it into a focused, intentional experience.
Through a collaborative process and defined checkpoints, you stay in control from concept to launch.

A site that reflects you

Your website should feel like your brand.
We translate your vision into a cohesive, intentional experience.

Design with direction

Every section has a purpose, not just a place.
We structure your site around user intent, not assumptions.

Clarity that converts

We turn your ideas into clear, focused messaging.
So visitors instantly understand your value and what to do next.

With you every step of the process.
From your idea to your launch.

1

Understanding your Goals

We start by getting clear on your business, audience, and objectives.
No assumptions just a focused understanding of what your website needs to achieve.

2

Build & Refine

We bring the design to life with clean, responsive development.
Then refine key interactions and details to remove friction and improve usability.

3

Launch & Support

We launch your website smoothly and make sure everything performs as expected.
Post-launch, we stay available to support, adjust, and improve where needed.

Selected work focused on what actually matters

Koi Spaces CRO-Focused website

Concept website for a custom furniture studio built around clarity, balance, and intentional living. The design translates the brand’s calm, refined aesthetic into a structured digital experience, where layout, spacing, and visual hierarchy guide users effortlessly. Focused messaging and conversion-led elements support enquiries, while the overall system reflects a cohesive approach to design, craftsmanship, and user experience.

A beige living room corner faded background and a koi fish logo in the forefront
A couple enjoying a beach day under a Sun ninja tent faded background with the sun ninja logo in the forefront.

Sun Ninja CRO-Focused Re-design

Redesign of Sun Ninja’s homepage and product page to improve clarity, elevate brand perception, and support conversions. The layout focuses on strong visual hierarchy, intentional spacing, and consistent design patterns that guide users through the experience. Clear CTAs, benefit-led messaging, and trust elements are integrated to reduce friction and make purchasing decisions easier.

Bauen company website

Concept website for a hypothetical German civil engineering firm, designed around clarity, efficiency, and trust. Built for a multi-region presence across six European locations, the brand and website work together to communicate expertise, streamline the user experience, and support conversion-focused decision-making. The result is a clean, structured digital presence that reflects Bauen’s professionalism and positions it as a dependable leader in a competitive market.

Sunset yellow background with black filled outlines of a construction site with a crane in the background.

The way I design is the result of years refining what works

6+ years of experience helping 50+ clients across 5 industries

All you need to make your ideas clear and actionable.

Web design & development

We start by getting clear on your business, audience, and objectives.
No assumptions just a focused understanding of what your website needs to achieve.

Websites from scratch

Redesigns

Landing pages

UX/UI & product design

Good design should do more than look polished. I improve how your site works, how users move through it, and how effectively it turns attention into results.

CRO improvements

Website audits

Design systems

Brand & media design

Start by getting clear of your business, audience, and objectives.
No assumptions just a focused understanding of what your website needs to achieve.

Social media posts

Posters & Banners

Digital assets

Your ideas deserve to be understood not overlooked.

Built Around Real Behavior:
Decisions backed by data, not trends.

Fixed scope & pricing:
No scope creep, no last-minute surprises.

Transparent Handover:
Full docs and training so your team owns the site.