Custom designs engineered for your Business
I apply user-centered design and web development to build custom web solutions that fit your vision.
My Work
Koi Spaces CRO-Focused website
Koi Spaces is a concept project for a custom furniture making company. The idea that interiors should feel intentional, calm, and perfectly aligned with the way people live. The brand identity draws inspiration from the harmony of koi ponds and the softness of Japanese cherry blossoms, combining warm neutrals and refined accents to create a sense of balance and quiet luxury. The concept emphasizes spatial clarity, proportion, and craftsmanship, reflecting the studio’s approach of designing and building custom furniture and interiors as one cohesive system.
Sun Ninja CRO-Focused Re-design
Redesign of Sun Ninja’s product page and homepage to lift brand perception and visual quality while supporting conversion. The brief called for a premium, exciting, polished design. Using the brand's imagery and brand assets I used a layout with tight visual hierarchy, intentional spacing and reusable visual devices. Conversion considerations (clear CTAs, benefit-led messaging, social proof and trust elements) served as a supportive layer to guide user flow and drive purchases.
Bauen company website
This is a concept project for a hypothetical german civil engineering company. A brand built around clarity, efficiency, and execution-first professionalism. Designed for a multi-region presence across six key European locations, the brand emphasizes certified civil engineering capability and a solution-oriented value proposition that builds trust at every client touchpoint. The website and visual identity work together to reinforce Bauen’s strengths: disciplined project delivery, confident communication, and a unified brand experience that positions the company as a dependable leader in a competitive industry.
My professional past
Critical Software
Role: UX Engineer
Led user-centered HMI concept and wireframe design, establishing standardized UI patterns and a robust design system to improve consistency, usability, and developer handoff efficiency. Drove iterative testing and cross-functional collaboration to align user needs with engineering constraints, resulting in measurable workflow improvements.
Siemens
Role: Engineering technician
Designed and implemented user-centered interfaces for Siemens’ Desigo CC platform, establishing a reusable design system to improve consistency, scalability, and delivery speed. Led user research and stakeholder collaboration to refine requirements, optimize operator workflows, and support successful adoption across diverse client environments.
